Kawaii
Kawaii – Collectibles & Gifts
Soft colours, rounded shapes and pieces made for a shelf, a desk or a room – and made to be used every day.
Almost everywhere else in this shop, the right gift depends on something specific: which film they saw, which game they played, which era they love.
Kawaii is different. It is not a franchise – it is an aesthetic. There is no story to have followed. If they like soft colours, almost anything here works.
According to Sanrio's official annual ranking, Hello Kitty is no longer first – in 2025 she came fifth. Here is who is who:
In practice: for a child or sweeter taste → Cinnamoroll, Pompompurin, My Melody. For a teenager or adult with darker taste → Kuromi.
In the 2026 ranking she placed fourth worldwide – but third in Germany, France and Australia, while only fifth in the United States. European audiences favour her more.
What you will find
The most-given gift here – used every day.
From small desk companions to larger ones for hugging.
The small gift that goes on a bag and is seen every day.
These are the ones that impress when the box opens. For a bedside table or a shelf.
Notebooks, pens and desk pieces – where the aesthetic began.
Air fresheners, magnets and small shelf pieces.
Kawaii products share a consistent pastel palette. Items bought months apart still sit well together.
See also Hello Kitty and Squishmallows.
Officially licensed
Across Greece
Thessaloniki, Al. Papanastasiou 100
Frequently asked questions
- Where can I find kawaii products in Greece?
- At our store in Thessaloniki (Al. Papanastasiou 100) and online at techbox.com.gr, where the whole collection is available.
- Which character should I choose?
- For a child or sweeter taste: Cinnamoroll, Pompompurin, My Melody. For a teenager or adult with darker taste: Kuromi, who is black and pink with a skull.
- Which character is most popular?
- In Sanrio's official 2025 ranking, not Hello Kitty – she came fifth. First was Pompompurin, second Cinnamoroll, third Pochacco, fourth Kuromi.
- Which product impresses most?
- The 3D lights – they are the ones that land when the box opens. For everyday use, mugs and plush are the most requested.
- Do items bought at different times match?
- Usually yes. Kawaii products share a consistent pastel palette, so pieces bought months apart sit well together.
Read our guide: Kawaii – The History & the Characters – how it began as banned handwriting, and why Hello Kitty has no mouth.