Game of Thrones
There are three shows in the same world – and their merchandise is not interchangeable.
Techbox, Thessaloniki
Three shows, three eras – and they do not mix
It is the most useful thing to know before buying a gift here.
The world of Westeros now has three separate shows, set in three completely different eras, with different characters:
If someone says "something for a Game of Thrones fan", ask which show. A figure from one does not substitute for another – it is like buying the wrong series entirely.
In practice: this page covers the original series. If you are after the Targaryens and the dragons of the newer show, you will find them under House of the Dragon.
Which house they support – the one question
Something unusual applies here: viewers pick a house the way they pick a team.
The grey direwolf and "Winter is coming". The most popular house by a margin.
The golden lion on red. The house you love to hate.
The three-headed dragon. Shared by both shows – which is exactly why it needs care.
Baratheon, Greyjoy, Tyrell – each with its own animal and colours.
The house sigils are self-contained symbols: no actor's face needed, no explanation needed.
A t-shirt with the wolf or the lion is recognised by every fan – and it is understated enough to wear anywhere.
The age – briefly and plainly
All three shows are strictly for adults – with heavy violence and harsh scenes. The collectibles are for an adult audience, and this is not a category for a child's gift, however impressive the dragons are.
What 2026 brought
It is the biggest year for Westeros since the original series ended.
January 2026: "A Knight of the Seven Kingdoms" premiered – a smaller, more human story about a knight and his young squire.
It was a major success – watched by more people than the third season of the original series. A second season arrives in 2027.
June 2026: House of the Dragon returned with its third season. The fourth, in 2028, will be its last.
A stage production based on the world also opened in Britain during the year. A film is discussed, but it is at a very early stage – nothing is confirmed.
For merchandise it means one thing: interest in the whole world of Westeros is at its highest in years – but all three shows are alive at once, so the question "which one?" matters more than ever.
What to choose
- House sigil products: the safest choice – t-shirts, mugs, banners.
- Figures & Funko POP: characters from the original series.
- Replicas: swords and the Iron Throne in miniature – striking display pieces.
- Posters & maps: the map of Westeros looks superb on a wall.
- Books: George R. R. Martin's series.
- Mugs & keyrings: affordable gifts by house.
The safest choice: something with the sigil of the house they support – or, if you do not know, the Iron Throne. The throne is a symbol common to all three shows and it picks no side.
Same audience – epic fantasy: House of the Dragon, The Witcher and Lord of the Rings.
Frequently asked questions
- What is the difference from House of the Dragon?
- It is a different show, two hundred years earlier, with entirely different characters. There is also a third, "A Knight of the Seven Kingdoms", ninety years before the original. Their merchandise is not interchangeable – ask which show they want.
- What is the safest gift?
- Something with the sigil of the house they support – the Stark wolf, the Lannister lion. If you do not know the house, the Iron Throne is a symbol common to all three shows.
- Which house is the most popular?
- Stark, by a margin – the grey direwolf and "Winter is coming". Lannister with the golden lion and Targaryen with the dragon follow.
- Is it suitable for children?
- No – strictly for adults. All three shows carry heavy violence and harsh scenes. The collectibles are for an adult audience, however impressive the dragons are.
- What is new?
- 2026 was the biggest year for Westeros since the original series ended: January brought the premiere of "A Knight of the Seven Kingdoms" to great success, and June saw House of the Dragon return with its third season.
