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Frozen – The story, the characters, Frozen 3 & the merchandise

27/01/2026
Frozen collectibles – figures, dolls, plushies, games, puzzles, school supplies, bags, gadgets | Techbox

Frozen – History, Characters, Frozen 3 & Collectibles

Two films, $2.7 billion, and a third arriving in 2027. Here is why Frozen stood apart, which two dresses Elsa wears, and what is worth buying.

Techbox, Thessaloniki

Why it stood apart

In 2013 Disney released a film that looked much like its predecessors – and then did something it had never done.

At the end, the "act of true love" that saves the heroine is not a romantic kiss. It is the bond between two sisters. The prince turns out to be the villain, and the resolution comes from Anna and Elsa.

Why this matters commercially: it is exactly why Frozen has two heroines rather than one. Children pick a side – some want Elsa, some want Anna – and families with two daughters buy both. Few franchises have that dynamic.

Let It Go won the Academy Award for Best Original Song in 2014, and became one of the most recognisable pieces of music of the decade.

The characters

Elsa

The queen with power over ice. The face of the franchise.

Anna

The younger sister – livelier, more headstrong, with a following of her own.

Olaf

The snowman – the most recognisable design on merchandise after Elsa.

Kristoff & Sven

The ice harvester and his reindeer.

Elsa's two dresses

This trips up most parents, and it matters directly when buying:

The ice-blue (Frozen, 2013)

With the ice crystals and the braid. The classic – and what most children ask for.

The white (Frozen II, 2019)

With her hair down. From the finale of the second film.

If a child expected the blue one and receives the white, they will notice immediately. Each product title states which version it is – worth checking.

Frozen 3 – and Frozen 4

24 November 2027

The third film arrives just before the holidays, as both previous ones did. Jennifer Lee directs again, alongside Trent Correy.

And a fourth film

Disney has confirmed that Frozen 4 is also in development. As Lee explained: Frozen 2 left so many questions that two films will be needed to answer them – one story told across two parts.

Eight years separate Frozen 2 from Frozen 3. Studio dates move – we update this guide whenever something changes officially.

What to choose

  • Dolls: the core product – Elsa and Anna, individually or in sets.
  • Plush: mainly Olaf, who works from babies through primary school.
  • Costumes: the Elsa dress is among the most reliably successful birthday gifts.
  • School gear: backpacks, pencil cases, water bottles.
  • Puzzles & gifts: puzzles, board games, mugs, party supplies.

Gift guide

If you do not know

An Olaf plush – no size to get wrong, and everyone loves him.

For a birthday

The Elsa costume – but check which dress they want.

If they already have a doll

The other sister – most children want both.

Under 20€

Mugs, keyrings, small plush, puzzles.

Frequently asked questions

When does Frozen 3 come out?
On 24 November 2027, directed once again by Jennifer Lee. Disney has also confirmed Frozen 4 – the story needs two films to complete.
Is Elsa a Disney Princess?
No. Frozen is a separate merchandise line. A "Disney Princess" set does not include Elsa – her products sit in the Frozen collection.
What are Elsa's two dresses?
The ice-blue one with crystals and a braid, from the first film – the classic. And the white one, hair down, from Frozen II. Children know exactly which they want.
How successful was Frozen?
The first film took $1.28 billion and the second $1.45 billion – holding the record as the highest-grossing animated film of all time for years.
Where can I find Frozen products in Thessaloniki?
At the Techbox store (Al. Papanastasiou 100) and online at techbox.com.gr. You can order online and collect from the store with no shipping cost.