LEGO - Today i feel - Shopping Bag

This LEGO ‘Today I Feel’ shopping bag combines a practical design with a visual style inspired by the iconic expressions of LEGO minifigures. Designed to carry shopping, personal belongings or various everyday items, it offers a lightweight alternative to disposable bags thanks to its polypropylene construction.

The bag features a dark blue background with the words ‘TODAY I FEEL’ in large white letters. The front features eight yellow minifigure heads displaying different expressions, each accompanied by a mood: Confident, Sad, Silly, Hungry, Shy, Happy, Scared and Awesome. The red LEGO logo completes the design.

The sides continue the theme with a sequence of days of the week paired with different minifigure expressions. The long handles make it easy to carry the bag by hand or over the shoulder, whilst its rectangular shape offers ample space for shopping and everyday use.

Measuring approximately 40 x 45 cm, this shopping bag can be folded and stored away when not in use. Its instantly recognisable design also makes it an accessory for fans of the LEGO universe who wish to incorporate the brand into practical everyday items.

Technical specifications

• Manufacturer: Jacob
• Licence: LEGO
• Collection / Design: Today I Feel
• Type: shopping bag
• Category: bag
• Sub-category: shopping bag
• Main colour: dark blue
• Pattern: LEGO minifigure heads depicting different emotions
• Main text: Today I Feel
• Material: polypropylene
• Dimensions: approx. 40 x 45 cm
• EAN: 3700891729994

Origin and background of the licence (Lore)

LEGO is a Danish brand whose universe is based on a system of building bricks that can be used to create an extremely wide variety of characters, vehicles, buildings and environments. As the brand has evolved, the LEGO minifigure has become one of its most recognisable features, with its distinctive silhouette and yellow cylindrical head.

Introduced in their modern form in the late 1970s, the minifigures have gradually taken on a wide variety of faces and expressions. Smiles, worry, surprise, anger or amusement now allow each character to be given a distinct personality and play an important role in the storytelling across the various LEGO universes.

The ‘Today I Feel’ design draws directly on this diversity of expressions. The different minifigure heads are associated with emotions or states of mind such as confidence, joy, shyness or fear, transforming one of LEGO’s most recognisable graphic elements into a decorative motif for an everyday accessory.