Polaroid
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Polaroid – Instant cameras & film
American company since 1937
Polaroid is the name that created instant photography — and the square frame with a white border became a symbol.
Today it covers the Now, Go and Flip ranges along with matching film, plus Hi-Print printers that print photos from a phone. The Go cameras are the smallest analogue instant cameras made.
Now, Go and Flip ranges
i-Type, 600 and Go film
Hi-Print phone printers
Albums and accessories
What the Polaroid range covers
- Instant cameras
- Film by camera type
- Photo printers
- Albums and cases
The photograph you hold immediately.
Frequently asked questions about Polaroid
- Which film do I need?
- It depends on the camera: i-Type for Now and Flip, 600 for older models, and separate Go film for the small ones. They are not interchangeable — check before ordering.
- How many photos in a pack?
- Typically eight per pack. Factor this into running cost — it is clearly more expensive per shot than digital.
- What does the Hi-Print printer do?
- It prints photos from your phone onto sticky-backed paper, without ink. You need no camera — just the paper.
- Why does the photo come out dark?
- The film needs good light. Indoors use the flash, and keep the photo in darkness during the first minutes of developing.