A schleich® toy in a child‘s hand is an invitation into stories still unwritten. And we can‘t wait to hear the stories you‘ll tell!
Our brand values reflect the natural curiosity of kids...they‘re the down-to-our-toes principles guiding everything we do.
Whether you gallop, fly, or swim, it helps to know where you wanna go. Our Vision keeps us moving in the right direction, while still giving us plenty of room to roam.
Just like our characters, our new logo is meant to be playful. Simple, fresh and modern...and bubbling with possibility.
Our new logo and claim reflect the natural curiosity and creativitity of a child. Is it a thought bubble...or the beginning of a story still unwritten?
Our toys believe the bestest stories are full of imagination, free of silly grown-up limitations, and powered by kids’ unbridled curiosity. Our toys want schleich® to be just as magical, just as childlike, just as inquisitive.
And we couldn‘t agree more! Which is why our new brand values are:
What if?
Why not?
And then…